iamjamesmum

The Neurospicy Squad

The Neurospicy School Squad is a collaboration between Advocates Apparel and artist Amy Diener, whose journey with OCD and mindful dot-painting practice is woven into every design. A portion of every pack sold goes directly toward sponsoring children’s education through Kids Go To School.

neu·ro·spi·cy /ˌnjʊərəʊ ˈspaɪsi/ · adjective

A joyful, community-born term celebrating the experience of having a neurodivergent brain — one that runs with its own unique intensity, flavour, and brilliance. Not a clinical term. A badge of pride. It says: my brain works differently, and that’s the whole point.

💜 Every Pack Makes a Difference

Selling 100 packs sponsors one child’s books, supplies and school fees for a full year. Our goal is 20 children.

Meet the Squad

5Squad Members

100Packs = 1 Child

20Children to Sponsor

2,000Packs to Sell

Zara the Pepper

The Mascot · ADHD

“I’m not too much. I’m exactly enough — and then some.”

Bold, bubbly, and always-on — Zara brings the fire. She starts five projects before breakfast, remembers every random fact, and turns every room up a notch. The world calls it “too much.” Zara calls it turned all the way up.

⚡ Superpower: Limitless energy & hyperfocus

Bex the Book

The Scholar · Dyslexia

“Words dance around on me. Good thing I think in pictures.”

Dreamy, imaginative, and wildly creative — Bex sees the world in colour and shape. Traditional reading feels uphill, but thinking in 3D? That’s where Bex shines brightest. Audiobooks are pure magic.

🎨 Superpower: Visual thinking & creative problem solving

Geo the Globe

The Explorer · Autism Spectrum

“I don’t do small talk. But I will tell you everything about deep-sea fish.”

Calm, deep, and intensely curious — Geo is wired for depth, not breadth. With encyclopaedic knowledge of favourite topics and an eye for details others miss, Geo notices what the rest of the world walks straight past.

🔭 Superpower: Deep focus & pattern recognition

Pac the Backpack

The Carrier · Anxiety & Sensory

“I carry a lot. But I’ve also got everything we need.”

Warm, prepared, and fiercely loyal — Pac is always ready and always attuned. They notice when a friend needs support before that friend even says a word. Learning slowly that not everything is theirs to carry.

💛 Superpower: Empathy & hyper-awareness

Clem the Crayon

The Creator · OCD & Pattern

“There’s a pattern I need to follow. My brain feel feels better when the colours line up just right.”

Detail-obsessed, precise, and endlessly creative within their own system — Clem finds beauty in repetition. Inspired by Amy Diener’s own mindful dot-painting practice, Clem turns order into art, one dot at a time.

🎯 Superpower: Precision, order & artistic brilliance

What is Neurodiversity?

Neurodiversity is the idea that differences in how human brains work are a natural, valuable part of what makes us human — not errors to be fixed. Conditions like ADHD, autism, dyslexia, OCD, and anxiety each come with their own challenges and their own extraordinary strengths.

The neurodiversity movement advocates for acceptance, accommodation, and celebration — asking schools, workplaces, and communities to value all minds. Research shows that when neurodivergent people develop a positive relationship with their identity, they experience stronger wellbeing, more confidence, and deeper community bonds.

Different brains built our world. Every one of them deserves a seat at the table.

Roadmap for Inclusion

Advocates Apparel

Vision Roadmap

For inclusion — because every journey deserves to be seen

Stage 1 — Where It All Began

I Am James’ Mum

I started writing my blog, I Am James’ Mum, to make sense of living and navigating the SEND journey with my son.

Advocates Apparel grew from understanding, and from recognising gaps in our awareness. Driven by assessments and targets, we can lose sight of the quiet joys of parenting — of confidence, agency and the beauty of being a little different.

Neurodiversity reconnects us with our core. Amplifying that message through art and advocacy became the next step.

I Am James’ Mum Blog First Neurodiversity Affirming in Action

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Stage 2 — The Learning

Certified Inclusion Practitioner

Inclusion is my way of integrating lived experience with professional knowledge.

Awareness — of self, of others — is the antidote to anxiety, whether as a parenting style or a way of living. Agency in every intervention, with affective communication, becomes the driver for advocating for all humans.

An initiative to assist and cheer every attempt to meet our children where they are — in spite of the obstacles we carry. A climb assisted by connection.

Inclusion Practice Observation First Continuing Study

Stage 3 — The Framework

Access For All — A4A

A4A is actionable intervention — separate from assessment and diagnosis. Grounded in human action. A way of being, softly empowering, with simplicity and acceptance at its core.

To meet people exactly where they are, without the noise of targets or the weight of expectation — and find every possible way to communicate and be understood, including alternative and augmentative communication (AAC). Accepting neurodiversity, fully.

Soft Empowerment Acceptance First Gentle Presence

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The Platform & Goals

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Stage 4 — The Place

Hope Haven

Connection and belonging made visible. Proof that inclusion is not an institution — it can be a kitchen table, an open door, a community that holds people gently and without condition.

Communication Hub Belonging Community

Stage 5 — The Platform

Advocates Apparel

Art speaks without words and transcends language barriers. Fashion carries the message further.

Every piece a conversation starter. Every collaboration a bridge. Supporting survivors and families across sexual abuse, domestic violence, neurodiversity and educational inequality — wherever people are unseen.

Celebrating collective conscience through community and collaboration.

Fashion & Art Awareness Multi-cause Fundraising

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Stage 6 — The Goal

Collective Conscience

Raising funds for underprivileged children. Educational equality as the foundation of a future that includes everyone.

Where kindness stands out as a primary driver for humankind.

Educational Equality Vulnerable Populations Collective Impact

The Data Mission

Different journeys. Shared humanity. Advocates Apparel · Hope Haven · A4A · PEAS 🌱

PEAS

Easy Peas 🌱

Easy Peas — The Wellbeing Monitor

P Pain & Pressure Points Positioning

E Engagement

A Alertness

S Somatic & Social Serenity

Drawn from real clinical scales — simplified for everyone. No jargon. No barriers. Just PEAS.

— PEAS runs through every stage as the observational lens —

Grassroots Data for Vulnerable Populations

Living. Listening. Seeing. Showing. — For Inclusion.

Easy Peas creates a simple, accessible observational framework — gathering real insight from the ground up, from inside communities, to fill the gaps institutions leave behind.

It directly addresses gaps in academic research — and is a response to the EPSRC call for joined-up, innovative thinking to address a growing global health crisis: rising anxiety, isolation, depression and suicide.

Unheard voices. Unseen lives. PEAS brings them into focus.

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Non-Speaking IndividualsNon-speaking people with SEND, or those experiencing speech difficulties through anxiety, accident or Alzheimer’s

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Impoverished & Marginalised CommunitiesThose left out of research by systemic inequality and poverty

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Migrants & RefugeesNavigating trauma, language barriers and systemic exclusion

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Grassroots InsightReal data from real lives — to inform better research, policy and care

What Does Neurodiversity Affirming Mean?

Neurodiversity-affirming practices are all about recognising and celebrating the natural variations in how people’s brains function.

Why is Neurodiversity affirming practice important?

Neurodivergent individuals often face societal pressure to conform to a narrow set of expectations, whether in school, the workplace, or within their own families. As a result, they can feel misunderstood, isolated, or rejected. But when we adopt a neurodiversity-affirming approach, we embrace the idea that everyone has something valuable to contribute, regardless of how their brain works.

This perspective can change everything. It allows individuals to feel seen, supported, and celebrated for who they are, instead of constantly trying to meet external expectations. For therapists, parents, and carers, this approach provides a framework to offer the right kind of support and understanding, helping to nurture self-esteem and empower individuals to reach their full potential.

10 ways to be Neurodiversity affirmin

1. Honour All Forms of Communication
Every individual communicates differently. For some, spoken language may not be the easiest or preferred way of expressing themselves. Whether it’s sign language, assistive technology, or non-verbal cues, it’s important to recognise and value all forms of communication. By doing so, we ensure that neurodivergent individuals are heard and understood.

2. Presume Competence
One of the most powerful shifts we can make is to presume competence. Instead of focusing on what an individual can’t do, we should focus on what they can. Treating people with respect, dignity, and the belief that they are capable of growth and learning fosters an environment where they can thrive.

3. Accommodate Sensory Needs
Neurodivergent individuals often experience the world differently, especially when it comes to sensory input. Bright lights, loud noises, or certain textures can be overwhelming. It’s essential to create sensory-friendly spaces and environments that cater to these needs, allowing individuals to feel comfortable and secure.

4. Focus on the ‘Why’
Behaviours are often a response to something deeper—whether it’s a sensory overload, frustration, or difficulty expressing needs. Instead of just focusing on stopping certain behaviours, it’s important to consider the ‘why’ behind them. This deeper understanding allows us to provide better support, address root causes, and guide individuals toward positive outcomes.

5. Co-Regulate Together
Emotional regulation can be challenging, especially for neurodivergent individuals. Rather than expecting someone to regulate their emotions alone, engage in co-regulation. This means offering calmness, empathy, and support to help them manage their feelings and behaviours in a collaborative way.

6. Validate Experiences and Emotions
Everyone has a right to feel and express themselves. When supporting neurodivergent individuals, it’s important to acknowledge their emotions and experiences, even if they differ from our own. Offering empathy and understanding without judgment builds trust and strengthens relationships.

7. Support Areas of Interest
Many neurodivergent individuals have intense, focused interests. These passions should be embraced and nurtured, rather than stifled or ignored. By encouraging exploration of these areas, we can help individuals develop their skills, knowledge, and self-confidence.

8. Focus on Intrinsic Motivation
Rather than relying on external rewards, it’s important to foster intrinsic motivation. When individuals are genuinely interested in an activity, they are more likely to engage with it deeply. Encouraging self-driven learning and exploration creates a sense of autonomy and fulfilment.

9. Create Safe, Trustworthy Spaces
For neurodivergent individuals to truly thrive, they need to feel safe and valued. Whether in therapy, school, or at home, creating spaces where individuals feel secure and respected is essential. This trust forms the foundation for healthy, positive growth.

10. Advocate for Neurodiversity-Affirming Practices
Finally, it’s important for therapists, parents, and carers to actively advocate for neurodiversity-affirming practices in their communities. By supporting inclusive education, accessible healthcare, and diverse workplaces, we can create a society that values every individual for their unique contributions.

The Neurodiversity Academy

Embracing the Spectrum, Variation, Values and View

In this blog, I share insights on the neurodiversity paradigm, offering a perspective on how it can serve as a remedy to the growing diagnostic epidemic and mental health crisis that many individuals face today.

A colourful spectrum of traits that varies across all human beings.

Neurodiversity as Variation

Every individual is unique. From our bodies and brains to our personalities and processing abilities, humans are naturally diverse. This diversity is evident in how we think, learn, and interact with the world. While we all share similarities—through our genetic makeup, physical traits, or neurocognitive functioning—these differences make us who we are. These variations, which scientists refer to as genotypes, phenotypes, and neurotypes, represent the beautiful complexity of humanity. Neurodiversity celebrates the idea that our brains are wired in many distinct ways, contributing to the richness of human experience.

Neurodiversity in Terms of Value

What do we value when it comes to learning differences and disabilities? How can we view these differences as opportunities, not obstacles? As parents and educators, what values should we prioritise in supporting children with unique learning profiles? Personally, I value fostering potential, building positive identity, and enhancing self-esteem.

The neurodiversity paradigm encourages a shift in perspective—moving away from deficit-based labels and towards an affirming, strength-based approach. Instead of focusing on what’s “wrong” or “missing,” we celebrate the unique strengths that come with neurodivergence. For example, individuals with autism may have an incredible attention to detail, while people with ADHD often excel in creative problem-solving and multitasking. By recognising and nurturing these qualities, we empower individuals to reach their full potential.

How We View Neurodiversity

How do we, as a society, view neurodiversity? Our collective understanding and attitude towards neurodivergent individuals can significantly affect their opportunities, mental health, and emotional well-being. Neurodiversity is not just about awareness—it’s about creating real change in the way we approach education, the workplace, and social inclusion.

From my perspective, the neurodiversity movement represents a call for a more inclusive world where people of all neurotypes—whether neurotypical or neurodivergent—can thrive. This shift goes beyond providing accommodations or support; it’s about actively questioning societal norms to embrace difference, celebrate unique strengths, and dismantle barriers that prevent neurodivergent individuals from fully participating in and contributing to society.

The neurodiversity movement advocates for inclusive environments that support social and emotional well-being, creating a more harmonious world for all. By making small adjustments—such as flexible learning methods, better workplace accommodations, and mental health support—we can help ensure that neurodivergent individuals have the opportunities they deserve. This isn’t just a moral imperative; it’s a societal one. When we build environments that allow people to thrive based on their unique cognitive profiles, we all benefit.

Acceptance as an Antidote

When humanity is viewed through the lens of challenge or deficits as the norm, it can lead to a broader societal dissatisfaction, often rooted in rigid expectations of acceptable behaviour. We’ve witnessed long-held traditions, laws, and outdated ideas of what is considered acceptable behaviour fade away, driven by activists pushing for change, such as with gender equality and LGBTQ+ acceptance. Similarly, the current societal beliefs and norms surrounding ‘special kids’ create pressure, making us question our abilities, and leading to feelings of inadequacy in both children and adults. This sense of inadequacy can manifest as low self-esteem, frustration, and reliance on therapists, medical professionals, psychoanalysis, or medication. The overcomplication of teaching and learning often results in children being pushed into special classes or schools, further exacerbating their low self-esteem and reinforcing the idea that something is “wrong” with them.

Is acceptance the antidote? Could we free ourselves from the societal pressures of comparison and the constant need to “fix” what is not broken? Could we become neurodiversity-affirming and shift the way we approach learning and growth, collectively, as a community of teachers, parents, specialists, and individuals? To me, this is how acceptance acts as an antidote—by freeing us from outdated norms, allowing us to move forward with greater understanding and empathy, and shaping a world that values and nurtures all neurotypes.

Read more about ways to be Neuroaffirming, a brief history of social shifts in disability awareness, and Hope Haven.

Glossary of Neurodiversity Terms

Sustainability, Suicide and Self-Esteem

Advocates Apparel is joining the Women Change Makers Fair.

a sustainable future is about safeguarding human well-being alongside protecting the physical environment we live in. It means prioritising mental health

We aim to celebrate neurodiversity and its crucial role in shaping a more inclusive, sustainable future. Our focus is on raising awareness of the strengths and unique perspectives of neurodivergent individuals. Embracing neurodiversity, our goal is to drive innovative thinking, creativity and increase well-being. We strive to create lasting change for everyone.

What Does a Sustainable Future Mean to You?

For me, a sustainable future is about safeguarding human well-being alongside protecting the physical environment we live in. It means prioritising mental health—especially for children and individuals at risk of suicide, trauma, and isolation. A sustainable future for me involves empowering people with the tools to understand themselves. This creates self-sustaining ways to regulate and educate. It’s also about supporting people and organisations dedicated to providing these resources and creating supportive communities.

Avoiding a Growing Health Emergency with Awareness, Advocacy, and Affirmation

Suicide rates are a growing global concern, especially among young people. This growing population of individuals feeling disillusioned or in a state of malaise points to the need for urgent action. One major cause for this sense of disconnection might stem from unrealised expectations. The rise in deficit labelling and diagnoses may be compounding this issue. Many children, young people, and adults may feel they have failed to meet societal ideals. These ideals are either their own or those imposed by parents or society. Ironically, even those who achieve their goals also report feelings of emptiness. Ultimately, the rising sense of dissatisfaction stems from a loss of positive identity.

A Social Shift in Mindset

At Advocates Apparel, our products are designed to promote solidarity in understanding and the need for change. The logo is the message we share the same values and passions.

The neurodiversity movement calls for people to aggregate, understand, and affirm human variation and differences in different areas of ability. With this collective understanding and agreement, we can shape and influence access to appropriate resources. We can provide teaching materials. We can advocate for better social systems. We aim to create communities where people feel accepted for who they are. We have made great strides throughout history in achieving historic shifts in gender equality. Now is the moment to stand up for neurodivergent individuals. They are the largest, most underrepresented, and diverse group in our society.

Ultimately, understanding neurodiversity parallels understanding the things in life we can change, can’t change, and aspire to change. The neurodiversity mindset is a huge shift in thinking. It needs mass agreement to make this change. This change is like the issues of sustainability and gender equality shifts we have seen. It takes an enormous effort. If enough people believe it’s possible, we can create a brighter, more empathetic understanding of neurodiversity. This understanding encompasses all its forms and variations. By changing how we understand and support it, we can make a significant impact.

Our Products: Advocacy-Inspired Products for a Sustainable Future

Our products are designed to celebrate neurodiversity while promoting sustainability. Each item is crafted with advocacy in mind, blending creativity, functionality, and eco-conscious materials. By supporting these products, you’re not only embracing diversity but also contributing to a more inclusive, sustainable future. Whether it’s art, accessories, or tools, every piece reflects the power of individuality and environmental responsibility.

Together, we can build a world where every mind is valued and empowered to contribute to a more sustainable tomorrow. Let’s affirm the power of diversity, inclusion, and equality for all people.

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