Our brand values
The essence of our brand is reflected in our logo, which resembles a flower, butterfly, and infinity symbol, signifying the harmony and balance of nature, the transformative power of relationships, and connection. The name speaks for itself.
advocate [ˈadvəkət] ad·vo·cate publicly recommend or support
apparel[əˈparəl] ap·parel make ready or fit, based on Latin ad- ‘to’ (expressing change) + par ‘equal’
The logo’s name, assisto, is derived from the terms to aid, stand by, and defend. It represents our fundamental mission – affirming, aggregating awareness, and supporting.
socially conscious sustainable fashion
advocates apparel 